Yr Boxpark
Yr Boxpark opens its doors as the first ever live all-over print specialist that allows you to create and print your own designs.
Screen printing is nothing new, and with great quality prints now readily available from countless online stores as well as physical shops, another print offering hardly feels needed. However this new fashion retail service adds a new dimension of customisation as the world’s first live all-over print specialists.Yr Boxpark are handing over the keys to London’s brightest creative minds to showcase digital print design in its many forms as part of an exclusive six week installation of fashion and technology at Boxpark in Shoreditch, London. Yr, the brainchild of interactive digital specialists Luma whose work includes cutting-edge digital concepts for the likes of Nike, New Era and MTV, have developed the Yr Boxpark installation that will feature interactive touch-pods and the world’s only live all-over digital printing process, to give designers and the general public the opportunity to create one-off patterns and prints available to take away within minutes.Partnering with fashion’s most inspiring creators of pattern and imagery to showcase Yr’s love of print, the Yr Boxpark installation will host a series of ‘Yr Takeover’ events, starting from Thursday 8th August, that will inspire individuals to access the #YrTakeover print archives to develop their own designs and access and interact with the #YrTakeover collaborators in an entirely new way. Rumoured Takeovers are pattern makers, Patternity, WAH nails and a general Dinosaur theme.... and everyone knows dinosaurs are cool.
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