A new emotional technology platform that measures levels of excitement with realtime feedback
London fashion and technology brand Studio XO have been developing a new emotional technology platform, ‘XOX’, to determine how we reallyfeel. The technology will enable brands and artists to track users’ emotional states, collect data and tailor services and experiences for both individuals and large audiences.

At the heart of the platform is the XOX Sensory wristband, a silicon band containing electronics that draw biometric data out of the body by listening to its ebb and flow. "The wristbands measure levels of excitement in the host, magenta being the highest state of arousal, and an LED light embedded in the wristband moves through a spectrum of colours (blue, green, orange, red & magenta) indicating that the wearer is having an ‘episode’ and experiencing a wide range of emotions', the agency explains.

To launch the emotional technology platform, Studio XO worked with Saatchi & Saatchi at this year’s New Director’s Showcase 2014. 2,300 people in the audience wore the wristbands and their emotional responses were visualised on screen, showing the audience how they felt, as they felt it.

Studio XO believe emotional technology is set to transform the mobile world by adding a sensitive layer to intelligent devices and enabling wearers to tailor content based on their emotional state.