During the early 20th century, when artists, intellectuals and the jet-set used to travel on steamships and meet in luxurious hotels all over the world, it was common practise that the staff of these iconic hotels attached beautifully designed labels on the guest’s trunks. Although their main purpose was advertising, as every label told an adventurous story, travelers often held onto them for nostalgic reasons.

Gaston-Louis Vuitton, the grandson of Louis Vuitton, has collected around 3,000 of these vintage hotel labels throughout his life. Over 1,000 of them can now be found in the Parisian fashion houses latest release, ‘World Tour, Vintage Hotel Labels’. Written by Fancisca Mattéoli, a passionate traveler and author of travel stories, the book opens the doors to these glamorous, far away places most people could only afford to dream of. With 21 stopovers from Paris to Rio and London to Tokyo, the book follows the routes of steamship travellers, crafting nostalgic stories about a bygone era.

Limited editions of the English, French and Japanese version are available in Louis Vuitton stores worldwide. The boxed set is complete with a notebook, a map of the world and, of course, self-adhesive hotel labels. Like their 100 Legendary Trunks app, it's a great example of a luxury brand engaging with their audience by celebrating their heritage.