Veuve Clicquot has launched a new photo-sharing social network called Wish You Were Here.

The champagne brand's new site is a continuous collage of photographs that convey the lifestyle and spirit of the brand, divided into categories such as leisure, sports, food, music, travel and design. The public can add their own images to the wall, emphasising the concept of a global Veuve Clicquot community.

The new site helps the brand become aligned with a younger, more design-orientated audience. To support this, the website has drafted in influential contributors to generate content. Costas Voyatzis (Yatzer), Notcot and Cool Hunting all contribute images inspired by their background within architecture and culture to the website's wall.

The website's ever-expanding nature boldly encourages viewers to want to explore and become a part of the brand by flicking through images as if it were their personal photo album. The Wish You Were Here tagline is also a great summary of Veuve Clicquot's aim to preserve their original audience whilst making way for new consumers and new media.