Who owns what?
There are now about 400,000 iPhone apps and 200,000 Android apps available and rising, and although smartphone users seem willing…
There are now about 400,000 iPhone apps and 200,000 Android apps available and rising, and although smartphone users seem willing to give the new a try, interestingly a recent study found that 26% of all apps downloaded were opened only once. For our latest Protein Audience Survey we took a look at technology ownership of our audience.
It turns out males have significantly higher ownership of Apple products than females. Mac, iPhone and iPad products all have more than 60% male ownership with each product following an increase with age. The typical consumer for Apple based on this sample appears to be men between 25 and 35 – which is pretty much spot on with the the brand’s target market: professionals working in media and design with an expendable income for tech. RIM’s Blackberry seems to have the opposite consumer base from Apple’s iPhone. Blackberry has a 60% female ownership and typically within the younger age sectors. Get in touch for more information on our 2011 Audience Survey.
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