There are now about 400,000 iPhone apps and 200,000 Android apps available and rising, and although smartphone users seem willing to give the new a try, interestingly a recent study found that 26% of all apps downloaded were opened only once. For our latest Protein Audience Survey we took a look at technology ownership of our audience.

It turns out males have significantly higher ownership of Apple products than females. Mac, iPhone and iPad products all have more than 60% male ownership with each product following an increase with age. The typical consumer for Apple based on this sample appears to be men between 25 and 35 – which is pretty much spot on with the the brand’s target market: professionals working in media and design with an expendable income for tech. RIM’s Blackberry seems to have the opposite consumer base from Apple’s iPhone. Blackberry has a 60% female ownership and typically within the younger age sectors. Get in touch for more information on our 2011 Audience Survey.