Ever taken a photo on Instagram and thought it was good enough to go in a gallery? Soon you might be able to. Tomorrow in New York,  The W Hotel and Instagram NYC will host the first ever Instagram photo exhibition with six of their favourite photographers.  Titled "#WDESIGN: An Instagram Exhibition," the photographers are exhibiting work under the theme of 'design', from architecture to street art.

In addition to the exhibition, W Hotel has launched an Instagram competition where users can tag their photos #wdesign for a chance to win a stay in the hotel. With the current media frenzy over Instagram and its huge rise in popularity in recent months, the exhibition highlights how brands are utilizing new technology to engage audiences. Click here for more info.