Tide aggregates your social media into something beautiful Taking any hashtag as a cue, Tide – a new product by Protein – collates recent and trending Instagram and Twitter posts relating to your topic into one sleek page. Trialled at Cannes Lions and already adopted by Stella Artois and Converse, the aggregator tool allows brands to monitor campaign activity and popularity, and is the first of its kind to combine useful analytics with design you actually want to look at. “Using Tide at this year’s Cannes Lions was a real eye opener,” says Senta Slingerland, Director of Brand Strategy at Cannes Lions.  “We always had so much data to be mined coming out of the festival – from who’s winning and what kind of people are attending - that could provide real insight into the state of industry. Working with Protein, we were able to not only show all this data in a clear and beautiful way, but also analyse trends and see where we’re headed.” The tool can be used as a visual display by brands during events to monitor their popularity online, and show exactly what people are saying about you in real time. “At Protein, we believe that audiences are everything, which is why we are growing our innovation team and launching a series of products that will help you understand and connect with your audiences," explains Protein's founder and CEO William Rowe. "Tide is the first tool we are making available to brands and the public to show and analyse their social media.”Give Tide a go here. Still hungry for more? Sign up for our weekly supplement featuring the latest news, profiles, features and innovation