Acting as a nostalgic nod to school field trips of youth, eyewear brand Warby Parker have come up with an interesting promotional event to bring attention to their range of glasses.

The Warby Parker Class Trip involves a traditional American school bus, totally refurbished with leather sofas, academic textbooks and of course a comprehensive selection of the brand's eyewear range. The bus will be touring the States, stopping off at several locations where the 'class' will get stuck into local culture. Chronicling it all on the Class Trip blog, that will be keeping a record of the field trip as it happens. Visitors will be able to visit and hang out in the bus as it stops at any of its locations.