British fashion label AllSaints has debuted a new online documentary entitled 'Voices of the Cloth'.

It's common practice to place all praise on glamourous consumers and designers rather than the workforce. Diverting from this, AllSaints' documentary celebrates the British workmanship and manufacturing processes behind its brand. The viewer is also challenged to think about its clothing as a representation of this work rather than statements of fashion.

The film takes place within a finishing mill in Yorkshire's town of Huddersfield, where the majority of the label's textiles are woven. It is here that the documentary emphasises AllSaints' pride in using the forgotten methods of manual techniques rather than the automated machinery of today's industry. By raising such issues, it also reminds viewers that those employed to work within AllSaints' mill possess the expert skills that are now replicated by glorified machines.

AllSaints produced this film with the intention of shedding light on the often overlooked yet dynamic forces behind the fashion industry. This refreshing documentary also demonstrates how a retail brand can distinguish itself with the mass market by introducing its commercial concepts to the public.