Footwear brand New Balance marks its 30th year of manufacturing in the UK withVisit Flimby, a website that celebrates the Cumbrian town that is hometo their UK factory, 'The Vault'.  The website tells the story of the factory, Flimbyitself and the craftsmen and women who are so dedicated to what they do.

As well as promoting Flimby as a popular tourist destination located in theLake District, the campaign provides a genuine, charming and very personalglimpse into the brand and everyone involved. It’s also quite an understatedreminder that New Balance is dedicated to operating out of domesticmanufacturing units where possible (production takes place in Flimby and 4other factories in New England, US).