The Action Gallery is a project/art space put together by the AW Lab and skate giants Vans. The gallery features a mix of GIF artwork from the likes of Adam Ferris and Rrrrrrrroll, as well as more ambitious, experimental pieces such as the Skate Art Machine. Tracking skaters movements on the inhouse ramp, the machine 3D prints shapes to match their skate paths. The Gallery made two stops, both in Italy, one in Naples, and one in Milan. This is another interesting example of a sports brand using a forward thinking technological live event to showcase their message.