The first Urbanears store has opened in Shoreditch's Boxpark, a pop-upshopping mall housed wihtin shipping containers. Designed by 42 Architects, the40ft space is white, minimal and constructed out of simple materials toallow the colourful headphones that the brand specialises in to stand out. Themain feature of the store is the inner wall – a back-lit Perspex frame fitted withan RGB LED light that responds to sounds created by shoppers and changescolour accordingly.

We’ve recently featured a lot about unique and engaging storeenvironments and bricks and mortar retailers upping their game to competewith online stores. This is another example of a store that sparks curiosity andintrigue in shoppers to lure them in - colourful, nightclub style lighting beingvery appropriate for the location and merchandise itself.