Production company Stinkdigital has drawn upon the monitoring capacity of the Nike+ FuelBand to create Tweetfuel, a way of measuring not only digital activity but its purported health and quality.

Not affiliated with Nike in anyway, Tweetfuel works by doing this: whenever anyone follows, mentions or retweets @stinkdigital, a custom-made motorised kit spins round an attached FuelBand. However the motion isn't activated merely by activity, but by the 'health' of the activity i.e the more followers that person has, the more the band spins and the more the 'fuel points' start to accumulate.

Tweetfuel is a self-quantifier's dream and further evidence of the inventive ways technology and social media are being used to track lifestyles and the self with a view to improvement but its rudimentary theory is worryingly flawed. If, as Stinkdigital claim, it can be used to help people 'tweet better, tweet smarter and tweet healthier' then it is merely equating popularity with quality thus drawing attention to aspects of social media that are akin to a playground popularity contest. As that old adage states, it should always be quality over quantity.