The social network gives 90% of profits to users
"People should be compensated for their likeness, image and content,” says Sebastian Sobczak, founder of Tsu, a new invite-only social network that rewards its members for creating and sharing posts. “It's simple and it's the right thing to do."

It may sound too good to be true, but Tsu already has 4.5 million users, and Mark Zukerberg considers the platform such a threat that he’s taken to blocking links to it that surface on Facebook, claiming a sharing agreement has been violated.

Facebook, which relies on an advertising model that promotes content that’s been paid for, might actually be more intimidated by the potential shift in thinking among Millennials and Generation Xers who increasingly will only share their data for something in return.

Either way the launch of Tsu coincides with the slow, but steady decline of Facebook. Princeton researchers recently reported the social-media network will lose 80% of users by 2017. And, a site with a conscience is sure to appeal to a new generation of users who want to champion good causes.