Tomorrow afternoon, Anita Ondine, Creative Director of Transmedia Next and James Mullighan, CEO, also of Transmedia Next, will be holding a webinar discussing the current state of Transmedia today.

Transmedia has been seeping into the public consciousness in recent years, with the steady stream of new ideas and projects snowballing with recent developments. Last month’s Webby Awardshonored a number of sites using transmedia and multi-platform storytelling, and 2013 has seen big name broadcasters incorporating the trend into their programming with NBCUniversal, HBO and SyFy all commissioning transmedia content.

The list of topics that will be on the table include:

- Whether transmedia is just a passing fad.
- How is transmedia different from multi-channel marketing.
- Who needs to be paying attention to trends in transmedia and why.
- What are the key challenges facing practitioners and how to address them.
- What are the unique challenges faced by companies producing transmedia programs.
- Examples of recent transmedia programs that have been released.
- Tips for building a successful transmedia campaign.

The webinar is all leading up to Transmedia Next's three-day event: Transmedia Next LONDON. An immersive, educational workshop based event aiming to highlight the scope and potential of effective transmedia strategies taking place on the 17th-19th of July.  

As a special offer, exclusive to Protein readers, Transmedia are offering a 10% off for tickets to Transmedia Next LONDON. To take advantage of this offer follow this link.