Catwalk shows are becoming less and less of an exclusive event. From Topshop's live-streamed catwalk last year, to Burberry's Tweet Walk, you no longer need to be an A-list celebrity to see the show.

This week Topman have opened the doors to their new collection with Topman 360, a live stream that lets users 'sit' in the front row of their London Collections show.

Created by TBG Digital, users can control the camera from the Topman site or via their Facebook page, to have a full 360 degree view of the show. To add a social element, tweets from industry insiders at the show are also overlaid above the stream, so their comments and opinions 'float' above their heads in real time. Viewers can snap and share their favourite looks, and get involved on twitter with the insiders comments.

It's interesting to see both the streaming and social aspects combine to allows users to access in real time the look of (and opinions on) Topman's new collection. Check out the site here.