TOMS is launching its first GIVE Shop to celebrate the spirit of Giving. Kicking off on Friday, 14th December, TOMS will open the doors to its GIVE Shop; an experiential event held at The Old Truman Brewery where you will be taken on a journey of Giving. There will be live acoustic sets from Rufio Summers, Flight Brigade, Being There, and Damon Valentine over the three days, with Liz Lawrence performing on opening night.

They've also mapped out five major experiential areas for you to check out including:

  • DIY craft area where visitors can create homemade Christmas cards and visit the wrapping station to add a personal touch to those much anticipated gifts.
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  • particular space lets you hold onto those fond memories we all cherish. Jump into the photo booth where you can take pictures with your loved ones and share them with your friends and family via social media, email or text.
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  • owledge: Books help us to build our spirit, use our imagination and most importantly, GIVE information. This space will be created entirely from recycled books and will include a lounge where guests can sit and read, plus the opportunity to bring an old book and exchange it for another.
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  • A hub of talent, the GIVE Creativity area will showcase live music on stage with up and coming artists, including holding creative workshops that help GIVE back.
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  • retail area hosted by Jaguar Shoes Collective. This space allows customers to support local artisans. Guests will be able to shop the TOMS GIVE Sight & GIVE Shoes ranges, and three local craftsmen with a similar ethos to TOMS will be selling their work.


On top of all that, there'll also be workshops held by Paper Engineer and Illustrator Helen Friel, Craftivist-Collective founder Sarah Corbett, and awesome Cartoonist Joe Kessler.

14th - 16th December 2012, mark it in your diaries folks! And if you're looking for some Christmassy grub after trying out all the GIVE Shop delights be sure to check out our Protein Christmas Market at 18 Hewett Street.

In 2006, American traveller Blake Mycoskie befriended children in a village in Argentina and found they had no shoes to protect their feet. Wanting to help, he created TOMS Shoes, a company that would match every pair of shoes purchased with a pair of new shoes given to a child in need. One for One. Since then, TOMS has evolved from a shoe company to the One for One company, and is now addressing an entirely new need around the world in addition to shoes through eyewear.

www.toms.co.uk / @TOMS

About Jaguar Shoes Collective

Jaguar Shoes Collective showcases exceptional creative talent via its venues, events, products, exhibitions and publications. JSC collaborates with progressive brands and individuals to create dynamic projects and radical, constantly changing environments. Permanent project spaces include: DreamBagsJaguarShoes, Old Shoreditch Station, Seventeen Gallery and the No-one Store.

www.jaguarshoes.com