Visit an immersive, multi-sensory department store
We all know the future of digital is tied up in online retail, but designer Tom Dixon is set to prove that there’s life left in physical retail with Multiplex, a reinvention of the seemingly age-old concept of the big dull department store.

Taking place in The Old Selfridges Hotel in London, Multiplex is a 20,000 square foot multi-sensory pop-up store featuring fashion, fragrance, furniture and technology departments, providing experiences as well as products.

"The high streets are fighting a losing battle against the shift to online shopping, while eye-watering rents for prime locations squeeze traditional stores even further,” explains Dixon. “It is time to radically rethink how these spaces can become relevant again in a digitally-defined future.

The Multiplex is a prototype shop for the future, a multiple stage for new ideas.” With co-working spaces and a fully-equipped photo studio from Spring, it offers a glimpse of what the future of physical retail could look, sound, taste and feel like.

The space, timed to coincide with London Design Festival, is stocked via classic Dixon-designed furnishings and collaborations with Wallpaper* (who have set up a temporary office in the store), Gail’s and Sony among many others, and is open until the 15th October.