The What Women Want Survey is Back
The What Women Want 2.0 survey wants to hear from all people who identify as a woman, no matter their background.
The What Women Want 2.0 survey wants to hear from all people who identify as a woman, no matter their background, in order to gauge whether or not the priorities of women have shifted in the 20 years since the original.
In 1996 a groundbreaking survey appropriately named "What Women Want" was composed and subsequently sent out to the female population of Great Britain via 1 million postcards. Its purpose was simple, to establish the needs, wants and attitudes of women in this country. 10,000 women replied, making it one of the most comprehensive surveys of British women ever.
20 years later and the campaign has been relaunched to coincide with Internationl Women's Day in order continue the conversation. The "What Women Want 2.0" survey wants to hear from all people who identify as a woman, no matter their background, (the one stipulation is that participants must be over 18 years of age to contribute), in order to gauge whether or not the priorities of women have shifted.
The stated aim is to reach over 1 million responses to the question, and it is hoped that the resulting replies will provide a modern-day answer. The new format will allow participants to submit their answers online
In 1996 the priorities expressed by women made for powerful reading and showed how female perspectives could be different to the dominant views heard in society. Then and now, it's important that we know women's opinions on all issues, not just those deemed to be women's issues. – Sue Tibbals, OBE and founder of the initiative
The campaign concludes this July with the release of the findings, the survey can be found here.
For more International Women's Day content, find out the new feature that the dating app Bumble has just added.
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