Protein are excited to be premiering a brilliant new piece of digital content by Honda next week at our Shoreditch space. On Wednesday 29th October, Protein are helping Honda and Wieden+Kennedy London launch their new interactive online film experience, 'The Other Side'. Shot by acclaimed Somesuch director Daniel Wolfe, the film celebrates the car manufacturer’s other side by putting fans at the heart of a pulse-racing dual narrative.  
Everybody is familiar with Honda’s well established reputation for engineering, safety and reliability. The brand's 'other side' is born from racing heritage and thirst for innovation. In 2015, Honda will launch a number of new cars that reflect ‘the other side of Honda’. One of these is the TYPE R, Honda’s super-fast front wheel drive, the sporty and advanced alter-ego of the standard CIVIC we know and trust.
We’ll be creating an immersive environment to celebrate this launch. This event is not to be missed.
To RSVP please email RSVP@prote.in