The New Yorker has collaborated with illustrator Christoph Niemann to produce its first ever augmented reality cover.

Consumer attitudes have produced an evidence base that strongly suggests print is not dead. With this trend now firmly established, publishers can begin to flex their creative muscle by collaborating with the digital formats that at one point threatened their existence.

The New Yorker has collaborated with illustrator Christoph Niemann to create their first AR (augmented reality) cover. Niemann’s illustration, titled ‘On The Go’, features a woman attempting to navigate a subway car’s closing doors, covering both the front and back cover of the latest ‘Innovators Issue’ - another first.

To make ‘On The Go’ come alive, users must download the free UNCOVR app from the Google Play or Apple App Store. Once the app is opened and held over the cover it will reveal a sprawling 3D cityscape that reacts and changes in relation to the perspective of the camera.

The New Yorker is as noted for its commentary and reportage as it is its illustrated covers. As a result, this project (helmed by The New Yorker’s art director, Françoise Mouly) feels like an organic progression.