Around the world, 35mm film format and the technical equipment used to produce and screen such films are becoming wiped out in favour of digital movie projection technology. The 'Moving Picture Show', a part of the International Poster and Graphic Design Festival aims to counteract that by harnessing the beauty of analogue filmmaking for a unique installation.

Created by Jürg Lehni, an independent designer, developer and artist, the Show, 're-appropriates a process normally used by the film industry to etch subtitles into the emulsion layer of 35mm film using a high-powered precision laser. By etching away the emulsion, only the clear base of the film remains. Projected onto the screen, the lines appear bright and clear.' By changing the working range of the laser, and replacing parts of the software, animations and full frame drawings can be layered on top of the film.

During the festival (May 26th - June 10th), The Jesuits Chapel will be transformed into a unique workshop where the short films produced in this way will be created and screened.  Several designers and artists, including David Reinfurt and Triin Taam, have been invited to collaborate on the contents of the show, hopefully resulting in some unique analogue creations.

The project is a great example of the current 'Slow Media' trend with artists reviving old techniques which require specific skills and craft and take time to produce. Check it out here.