If you're not familiar with them already, The Madbury Club are an achingly hip creative collective hailing from New York. Founded by team leader Phillip T. Annand, the boys have recently paired up with PUMA to launch their Chazebralope sneaker, this season's "future trinomic slipstream lite" footwear style.

To mark the shoe's release and start of the new #NEXTSTARTSNOW campaign, PUMA and The Madbury Club filmed a fun, playful video titled 'The Chazebralope Experiment' which sees them embark on a planet spanning journey in search of a mythical beast - the fabled Chazebralope. Effectively consolidating Puma and The Madbury Club's collective 'cool' collateral, it's worth checking out.