Fashion brand Band of Outsiders have taken a new twist on the traditional catwalk show for Paris fashion week by displaying their collection in, 'The Longest Fashion Show Ever.'

Their presentation consists of a single male model sitting in a folding chair in, "a small compartment built from cardboard boxes and wood planks adjacent to the window of an anonymous gallery in Paris." The model changes outfits once every 90 minutes, with the show lasting for a mind-blowing 60 hours. Each outfit is photographed and uploaded to the website, where a live stream of the show can also be seen. Guests wanting to see the show in person can request an appointment, or try to find the location on their own and peer through the window.

It's another interesting example of a fashion brand eschewing traditional catwalk protocol for a more innovative, and ultimately engaging performance.

The show runs until 9.30pm (Paris time) today so check it out while you can.