Having resuscitated Polaroid 600 instant film, the Impossible Project have now given it a home in their new instant camera, the I-1

Refashioned, remodelled, remade, repositioned. These are now familiar buzzwords thrown around with little regard by companies who’ve sought to mine the past for new inspiration. And where there’s little wrong with that practice when done well, too often, it simply isn’t.

Photographic material producers, The Impossible Project are a company who check the insincerity of this trend. Having met at the Polaroid factory-closing event, Impossible’s founders famously rescued Polaroid’s type-600 film (along with a great deal of production machinery) from certain extinction. They’ve now given the film's potential new meaning, and a new home in their first camera, the I-1

Unveiled at Bloomberg Businessweek’s annual design conference, The I-1 is described by it’s makers as “the original instant camera reinvented”, and thanks to it’s collection of interconnected features – which include an accompanying iOS app replete with creative tools, a rechargeable battery and Bluetooth connection – their statement rings true.

The I-1’s traditional design and unobtrusive technological updates could mean that neither nostalgics wishing to indulge in analogue pleasures, nor those more familiar with the feel of streamlined digital modernity see their needs compromised.

Interested photographers can sign up for updates via The Impossible Projects I-1 website.