The Guardian and creative advertising agency BBH have teamed up to created a print campaign of six posters reflective of the newspaper's values.

Creating a strong, inimitable image and being able to transmit a clear message that runs parallel to this is the holy grail of branding and advertising. And though many companies both large and small are noting that there is strength in diversifying your message, it should also be noted that strength can be found in unification.

The Guardian newspaper, noted for its fearless reporting, have teamed up with creative advertising agency BBH to create a print campaign that reasserts their commitment to independent journalism. The six subsequent posters feature unapologetic slogans such as “buy a newspaper that can’t be bought”, “we’ve got enemies in high places” and “who uncovers the cover-ups” which all appear in bold Guardian Egyptian, The Guardian’s instantly recognisable typeface.

A newspaper that has won the Pulitzer for their groundbreaking articles on the NSA’s surveillance activities, been commended for their work on uncovering the immoral actions of undercover police and lately exposed the Panama papers to the world still has relatively low circulation numbers. For this reason, campaigns such as this are still necessary.

In mining their reputation for creative stimulus and retaining their typeface, BBH and The Guardian have produced cohesive branding that could help to cut through the maelstrom of content that purports to offer something similar.

For further examples of innovative advertising, read about Brazilian Telecommunications Company Oi’s reworked logo.