The Green House Shop is a store specialising in the amateur cultivation of interiors or hydroponics, and has just launched this month at Galeria Ouro Fino in the heart of São Paulo.

The store brings a range of good quality products to Brazil – from pot plants to greenhouses, for beginners to professionals – who want to plant their flowers, fruits or herbs at home.

Flowall, for example, is a plant support to grow a vertical, modular and expandable garden inside or outside doors. Besides being decorative, the support of 16 vessels comes with an internal circuit that irrigates all pieces at the same time.

Similar there is Autopot, an intelligent pot that brings a water reservoir and feed to the plants by gravity pressure, without electricity, timers or diary irrigation.

There’s also a greenhouse called Secret Jardin, the first brand to bring mylar to greenhouses, which is a good barrier for toxins and a great space to cultivate all kinds of plants, even the difficult ones such as orchids or aloe vera.

The concept of the store is very connected with the movement of future houses becoming self-sustainable systems and people becoming their own food producers.