Attitudes to gender are moving faster than ever. What's driving this shift, where is it going and what does this more gender-fluid future look like?
Whether it’s Amazon commissioning a major television series about transgender fathers, a global fashion designer placing menswear on models of both sexes, or Twitter enabling a new, spirited voice to young feminists, it seems that gender issues are at the fore of our collective consciousness.
We’re ushering in a period where gender falls down the list of things that define us as individuals, prioritising instead our values, character and merits.
Based on a qualitative and quantitative study, and supported by case studies, profiles and expert analysis, this special report explores how a shift in gender perceptions is playing out within fashion, the workplace, the internet and our wider society. In this 30 page report you will find:
Beyond Gender | Will the future be more gender fluid?
Androgynous Zones | Men and Womenswear collections are a thing of the past
New Feminists | The new generation fighting for gender equality
Mind The Gap | Challenging the notion of gendered jobs
Sexless Sells | Advertising tropes are catching up with the 21st century
The Gender Issue | Gendered media is getting a much-needed facelift