As a sexagenarian soul man, we're a little surprised to hear that Bobby Womack is involved in 'cutting-edge technology'. But leave it up to the Greatest Soul Singer in the World to keep things innovative.

Womack worked with his label XL Recordings, digital agency B-Reel, and Google to create an interactive music video for the single "The Bravest Man in the Universe", off of his album of the same name.

In an effort to promote Chrome for Mobile, the video is only accessible on smartphones and tablets, though users can access it with any browser. Considering the parties involved, the mobile-only release may also be forecasting an eventual shift in how we receive and consume our media.

Experience it here.