Packing for holidays is normally a massive snore. But thanks to a new campaign from Louis Vuitton, The Art of Packing, it could become ever so slightly more enjoyable.

Through an interactive website, viewers can learn an array of handy tip and hints for how to pack a bag in style. Heavy items at the bottom, place shoes in separate pouches, fold your clothes within a jacket...this is a guide for arriving in style with clothes uncrumpled and looking as good as new. As well as being able to virtually pack a LV bag, it even lets you virtually fold a dress, suit or shirt (which is much funner than it sounds).

It's a nice example of a luxury brand creating an interactive and fun experience to engage their consumers. Have a fold for yourself here.