Fashion and digital media are taking their already rather cosy relationship to the next level.  In just the last few months we’ve already seen live-streamed collection launches and interactive catwalk videos. Now fashion label TELFAR have just brought out this. Currently being hosted at DIS Magazine, the 'game' consists of an interactive clothes rack that not only lets you build and customise your own outfits, but also help design the eventual look of the collection itself.

Outfits can be saved and colour choices are logged, with the most popular ones being selected by for inclusion into the final collection.