To help launch Ted Baker’s Christmas campaign, Protein have created Peng’win, a game that celebrates the spirit of giving (and receiving). Like an advent calendar in game form, players can count down the days till Christmas by connecting on Twitter using the #iwantTED handle, submitting a name for the penguin protagonist and entering play for a chance to win daily prizes from Ted Baker. To do this they need to navigate a jet-packing penguin as he tries to grab as many presents as he can, all while avoiding some pesky Christmas pudding bombs.

A social aspect is engaged as players compete against others around the world, before scoring themselves on Facebook. At the close of advent the global high score holder will win a grand prize - along with bragging rights as the ultimate Peng’win champion.

Play Ted Baker’s Peng’win here.