Paris-based creative firm and fashion house Surface To Air (S2A) has just opened the doors to its NYC flagship store.   The cutting-edge brand is held in high regard for its progressive, contemporary style - and this is reflected in the design of its new 2300 square foot space which can be found in the heart of New York’s Soho district. S2A commissioned architect Federico Masotto to build an open plan gallery-like venue using materials such as marble, concrete, wood and slate. The space will stock their collections of mens, womens and childrens clothing.   Recent creative collaborations with French electro duo Justice and US hip hop artist Kid Cudi show that the agency is unafraid to broaden its horizons - and this new store opening is another facet to its evolving brand.