Streetwear label Mishka drop shocking headwear
Watch Mishka and Fisher Wallace's raunchy electrotherapy gear in action
Watch Mishka and Fisher Wallace's raunchy electrotherapy gear in action
The FDA approved Fisher Wallace stimulator is a portable device used to treat anxiety, insomnia and depression by prompting the brain to release seratonin and other neurochemicals. It's been seen to be twice as effective as anti-depressants. The gentle electrical pulse can be self-administered twice a day and offers a real alternative to medication. And now doing so is more attractive than ever, thanks to a design collaboration with Mishka.
You would expect that a medical treatment prescribed by over 2,000 board certified psychiatrists would adopt the same generic and inoffensive packaging as any other pharmaceutical company – which makes the Mishka collaboration all the more brilliant. Fisher Wallace aims to offer a more approachable face to big pharma, and Mishka’s input, with its hilariously insensitive lightning bolts and bloodshot eyeballs, does that effectively – if not entirely seriously.
The accompanying video, with its bizarre tongue-in-cheek pastiche of cheesy infomercials, might not give you the greatest confidence in the device’s abilities without a supplementary Google search – but what it does do is help destigmatise a treatment which has the potential to be hugely beneficial to many.
On Protein we’ve seen a great variety of tech companies making use of advances in bioengineering, such as Deus Ex Aria’s handsfree smartwatch interface and the Digestive Car’s stomach/engine hybrid. Sign up to our supplement to get the best of our content each week.
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