US coffee shop giant Starbucks has just launched a new laboratory concept store located in an old bank vault in Amsterdam's historic Rembrandt Square. The magnificent space takes Starbucks store design strategy to the next level, maximising the use of local resources – from restoring the historic building to employing the talents of local craftsmen.

Designed by Dutch-born Starbucks concept design director, Liz Muller, the space spans over 430 sq m and uses reclaimed materials such as wood within its design. Walls are lined with antique Delft tiles, bicycle inner tubes, and wooden gingerbread molds. In addition to the unique interior design, the store will serve as a testing ground for new and innovative brewing methods, while serving fresh food from the in-store bakery.

The Laboratory concept is a great example of how retail brands can create spaces in which they can explore, adjust and experiment with new products and services, while giving customers a key role in the innovation process.