Heston Blumenthal's Fat Duck restaurant has been delighting diners with a multi-sensory experience since it opened it's doors in 1995, while innovators like Bomapss and Parr's continue to wow with their Roald Dahl-esque scientific approach to flavour, their recent Flavour Conductor, demonstrating particular scientific playfulness.

British Airways have decided to join the multi-sensory party, hoping to aid the limitations of the air line kitchen with what has been described by Professor Charles Spence as "sonic seasoning". The Professor and his team at Oxford University have shown that the correct musical accompaniment could make food seem up to ten percent more sweet or salty.

The Sound Bite playlist will be introduced on British Airways long haul flights from November with each of the thirteen songs specifically chosen to go with an item on the special edition menu from British Airways chef Mario Tazzioli.  

In some instances the menu matches artists with the locations the foods are sourced from, so you can enjoy Paolo Nutini's Scream with the Scottish Salmon starter. Johnny Marr takes on the full english breakfast While Lilly Allen is paired with the classic British Fish n Chips. In other instances it is tone which compliments the flavours; the low tones of Louis Armstrong and Duke Ellington complimenting savoury flavours, the high tones of Madonna's Ray Of Light give a boost to the sweetness of puddings and Placido Domingo's Nessun Dorma is apparently suited to the bitter notes found in coffee.