So It Goes is a new biannual arts and culture magazine focussing on some of the most original creative voices working in acting, directing, art, music and writing today. Looking to champion individuals pushing new forms as well as featuring more established masters, the magazine aims to balance high quality editorial pieces with impressive, artistically impressive photography.

The debut issue contains an exclusive piece of non-fiction by James Franco on love and loss in his native Palo Alto; interviews with rising screen stars Felicity Jones, Riz Ahmed and Analeigh Tipton; the king of cult British cinema Michael Winterbottom and modern day auteur Paul Thomas Anderson. A giant of photography, Michael Wolf contributes to 'The Artists' section as well as the dynamic Chinese artist, Yao Lu.

On Thursday the 23rd of May we're hosting the official launch party at the 18 Hewett Street gallery. Come down, there'll be drinks, food and great vibes.