Facet Studio Sydney has launched a new concept store called Sneakerology that lets trainer addicts delve into the stories behind their favourite footwear.

Sneakers are displayed within the store on shelves in individually numbered units. Each number can be inputted into an interactive screen, which displays information about that particular sneaker model.

People are increasingly interested in learning about the provenance and history of the products they buy, and Sneakerology's interactive screen concept lets people do this in-store with ease. We look forward to seeing more retail brands use touch-screen technology to enhance their store's merchandising.