Life without creativity would be pretty tough. Smirnoff Mindtunes is a program that allows the disabled to create a club track with their mind. Smirnoff teamed up with British electronic music producer, DJ Fresh and Dr. Julian Castet, the world’s leading brainwave technology expert, to develop software that transforms the musicians emotions into brain waves and then brain waves into sound waves to create music.

DJ Fresh said, “the power of the brain and this brainwave technology is amazing –it just goes to show what people have the power to create if they’re given the platform to do so.” Smirnoff Mindtunes demonstrates there is a creator inside all of us. Sometimes it just takes the the right tools to get there. Mindtunes (feat DJ Fresh) is available on iTunes, with all proceeds going to the Queen Elizabeth Foundation for Disabled People.