You'd have to be living on the moon, Antarctica or somewhere equally remote to not be aware that mobile phone usage has skyrocketed in the last decade or so. Now that so many phones have evolved to being essentially mini computers - we've got music, photos and emails stored in our pocket - it seems that we use it in all instances, especially when we go shopping.

This latest report by Momads illustrates this. Before buying anything, people now research the product on their phone, in the last year alone the number of phone-users doing this has quadrupled. Check out the facts and figures here.