Selfridges tap into the wellbeing zeitgeist by creating a space designed to celebrate women and their bodies.

The burgeoning influence of consumer interest in physical and mental wellbeing has had a demonstrable impact on the retail landscape. Further substantiation of this trend can now be found in Selfridges Oxford Circus. The UK’s leading high end department store has unveiled The Body Studio, a physical and philosophical space designed to celebrate women and their bodies via a curated blend of product and activities.

A confluence of over 150 brands and 5,000 carefully selected Selfridge’s products ranging from swimwear, hosiery, lingerie, lounge, sleep and sportswear make up the holistically designed 37,000 square foot retail space.

A demonstration of The Body Studio’s commitment to diversity can be found in the lingerie department, as much emphasis is placed upon comfort and fit, as it is fashion content and aesthetics. In light of this, bra sizes range from 30DD to 36G. In addition, the Body Studio will employ 10 dedicated fitters.

Clear attempts have been made to ensure that the wellbeing zeitgeist is widely covered. The opening of The Body Studio also saw the presentation of a ten week calendar of events, named EveryBODY. The schedule will cover eight themes – including positive self-image, the promotion of inclusivity and diversity, role models and stereotypes – through debates, and involving workshops.