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Sean and Edmond
Seeds

Sean and Edmond

Protein Protein March 13, 2025 11 min read
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Eavesdrop on the Protein GROUP CHAT.

Sean and Edmond

Sean Monahan, a Los Angeles-based writer and consultant, is perhaps best known for co-founding K-HOLE, the trend forecasting collective that gave the world normcore – a term that became both a cultural phenomenon and a punchline, as well as more recently, vibe shift and boom boom aesthetic.

Edmond Lau, meanwhile, operates from Sydney as a self-styled luxury memeologist and cultural strategist. His work explores the convergence of fashion, technology and new media.

Both are members of our SEED CLUB, so we decided to get them together to see what they had to say about what's going on with the world right now. What follows is the unfiltered exchange (with links added for context) that spans the unswaggy valley and vibe shifts to the triad of capital, dark modes, Californian ideology, globalisation aesthetics – and more. Enjoy.

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