Last week Dutch agency Muse and Samsung introduced the brand's new line of 3D LED TVs with a large-scale commercial 3D outdoor projection onto the Beurs van Berlage, a historic building in the center of Amsterdam. The event lasted for three days and also included live demos of the new Samsung TVs in an adjacent square. Participants also had a chance to win new Samsung 3D LED TVs on site and via a Foursquare promotion. Via Creativity Online.