London based experience designers PAN Studio have created a new app that overlaps the spheres of health, location and gaming; the creators refuse to describe it as a ‘gamified health app’ instead posing the question, ‘what’s to stop this idea becoming a sport, if sport is a subcategory of gaming?” After all, Run An Empire addresses all sport’s prerequisites; it’s competitive, multi-player, it involves entertainment and skill, and even the most contentious point, it’s centred around physical activity. To self proclaim Run An Empire a new sport maybe pushing it, so PAN Studio are suggesting an entirely new typology of physical play (New Sport if you will) with a unique applicability and purpose. Working with the phone’s in-built GPS, Run An Empire works by mapping the route of your run. Everybody plays using the same map, which means nearby players can capture land from you.  All they have to do is run around your most vulnerable turf; much like Risk, but for runners. As part of the Play Report in the last Protein Journal we featured Six to Start, another design studio who have turned to game mechanics, and this time virtual zombies,A str to get us off the sofa and into a pair of running shoes.