Nike’s new project is so eco-friendly, even the advertising is recycled. The advert is part of Nike Better World, the global sportswear brand’s campaign to make the world a better place through sport. Never unafraid to experiment, the brand has created an advert for the campaign using only past and present clips from Nike commercials, recycling the footage to reflect the environmentally-friendly nature of its Better World projects. Watch the advert above. The Nike Better World project includes the design of running shoes with lower environmental impact, football jerseys made from recycled plastic bottles, and collaborations with city councils to install sporting facilities for underprivileged youths. By implementing considered design and raising awareness and access to sports within local communities, the brand’s mission is to make the world better. We recently featured the Puma Peace campaign, which similarly sees a brand use its high profile position to promote a positive message.
Recycled Adverts
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