We've asked our audience what they think, now it's time to share our findings with BerlinBased on the findings from our annual international survey coupled with months of consumer and expert interviews, Protein will take you and your brand through the key themes, forces and trends shaping the behaviours and attitudes of the early adopter consumer. We also have a host of workshops lined up to showcase some of the most innovative projects of the past year and to really bring the findings of our annual study to life. The theme of the Audience Briefing 2015 will be:Rebalance: How our audience are increasingly living in temporary extremes, abstaining one minute and then indulging the next. We will explore the increasing compartmentalisation of their lives and what this means for work, play and their interaction with brands.In addition, there'll be a series of workshops from Infarm and Lemon-Aid, yoga from Eva Kaczor as well as juice from Safterei and ice-cream sandwiches from Zwei Dicke Bären.Get tickets here.Still hungry for more? Sign up for our weekly supplement featuring the latest news, profiles, features and innovation
Rebalance Your Life
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