When browsing the Internet, the option’s there to read about literally anything you want, but instead we often find ourselves sticking to the same handful of tried and tested websites. The likes of StumbleUpon provide a discovery service but even they seem to have a have a finite number of recommendations, and before long you end up seeing the same content repeated.

Random is a new newsreader app that transforms your content selections into an interest graph that’s constantly improving. Random uses data to generate both the tile tags and content, unlike the majority of other content recommendation services, Random doesn’t give you the option of pre-programming your interests, nor is it interested in data about your content consumption habits from social networks like Facebook. In fact, Random doesn’t use any personal data to power its service. The app begins with showing you random topics and then improves what it shows you over time based on all your previous activity. That means Random’s content recommendation algorithm only uses data that’s tied to your particular device.

Using anonymous data is likely to earn the favour of many who feel strongly about privatising data. As we recently saw with Ello, the invite only, ad-free social network, there's a greater concern in the ways our data is harvested and what it's used for.