We brought our insight to the world's biggest annual awards festival for the creative communications industry  

Last weekend Protein joined the party in Cannes. Protein CEO William Rowe took to the main stage of the Debussy Theatre to deliver the Disruption in Age briefing, exploring the factors driving the new teen spirit, while insight specialist Jamie McCracken conducted the Protein Audience Briefing 2015 at the Microsoft Beach Club, exploring the key themes, forces and trends shaping the behaviours and attitudes of the early adopter consumer.

We flew out teen entrepreneurJames Anderson, founder of Thinkspace and Space Lounges to shed light on Gen Z's new approach to business, as well as Dominique Afacan and Helen Cathcart, co-founders of Bolder, the website that shuns stereotypes and champions people over 70.

In addition to this, to mark the festival's evolution to date, Protein visualised data across a number of insights (from delegate job titles to shortlisted cities) alongside a new website that allowed people from anywhere in the world keep up with what was trending/being discussed at the festival.

Thanks to everyone that came, hopefully you learnt something new.

See ya'll next year.