We’re bringing our insight to the world's biggest annual awards festival for the creative communications industry

In Cannes this weekend? Make sure you come and check out Protein's Audience Briefing and the Disruption in Age briefing.

“There is so much data to be mined coming out of Cannes Lions – from who’s winning and what kind of people are attending - that can provide real insight into the state of industry,” says Senta Slingerland, Director of Brand Strategy at Lions Festival. “By working with Protein, we’re trying to analyse all that data as well as social buzz to try and make sense of where we’ve come from and where we might go.”

To mark the festival's evolution to date, Protein are visualising data across a number of insights (from delegate job titles to shortlisted cities) alongside a new website that will allow people from anywhere in the world keep up with what’s trending/being discussed at the festival.

On Friday 26th June, Protein insight specialist Jamie McCracken will be conducting the Protein Audience Briefing 2015 at the Microsoft Beach Club, exploring the key themes, forces and trends shaping the behaviours and attitudes of the early adopter consumer. Then on Saturday, Protein CEO William Rowe will take to the main stage of the Debussy Theatre to deliver the Disruption in Age briefing, exploring the factors driving the new teen spirit. We’re flying out teen entrepreneur James Anderson, founder of Thinkspace and Space Lounges to shed light on Gen Z's new approach to business, as well as Dominique Afacan and Helen Cathcart, co-founders of Bolder, the website that shuns stereotypes and champions people over 70.

See you there.

Check out where else we'll be hosting The Audience Briefing here.