We've been fans of Swallow magazine ever since we picked up the first copy of 'The Nordic Issue', which revealed the then nascent Scandinavian food scene. Now, we're super excited to reveal that on Thursday 2nd May, Protein will be hosting the official UK launch of 'The Mexico City Issue' at 18 Hewett Street! Alongside the exhibition, Swallow will be taking pride of place on Protein's in-house magazine store The Shelf, where it will be exclusively stocked alongside our all-time favourite food, art and culture reads.

For the uninitiated: Swallow is the anti-foodie food magazine founded in 2009 by New York-based Creative Director James Casey, a palate-pleasing respite from gastronomic faddism. The new issue zeroes in on one of the world’s most vibrant and exciting metropolises: Mexico City. While various magazines have recently focused on the city's trendiness, Swallow’s excavation of D.F. (as it’s referred to by chilangos, or defeños, or locals) stands as the capital’s most eclectic, electric, surprising and exciting portrait yet. For the opening, James Casey will take us on a gastronomic adventure with home-cooked dishes taken from recipes in the magazine, served up in the gallery surrounded by large-scale imagery from the issue. Delicious Cazadores Tequila cocktails will be served to all guests throughout the evening.

Placed at random throughout the magazine are 20 scratch-and-sniff stickers, each impregnated with the unique aroma of one of the the city’s many colonias, or neighborhoods. The scents were captured by noted smell researcher, artist, and Harvard fellow Sissel Tolaas using state-of-the-art gas chromatograph technology, and printed with the technological assistance of International Flavors & Fragrances Inc. In other words, this magazine stinks... Literally.

To get a whiff of Mexico City in person, come down to the Private View on Thursday 2nd May.
*** RSVP essential, please send names to rsvp@prote.in ***